Michael Lovegrove

President and CCO



Mike Lovegrove is one of a new breed of creative leaders that our industry will need over the coming years. He blends integrated marketing experience and exceptionally high design standards with a deep understanding of the requirements of retail. As the architect of TracyLocke’s Buy Design methodology, he has been a driving force in the reinvention of the agency. Under Mike’s leadership, TracyLocke has created game-changing platforms for PepsiCo, Pizza Hut, HP, T-Mobile, and Pfizer. Mike’s interdisciplinary expertise and passion for the work have also played a pivotal role in the exponential expansion of TracyLocke's client roster. With his forward-thinking design approach, Mike is always one step ahead.